Now that the world cup is over, sports fan from around the world have some free time to dedicate to other favorites. It might be a coincidence, but this week was a big one for Michael Jordan in the North American advertising landscape.
Starting with his own company, Air Jordan, we've seen the legend of basketball participate in a great celebration of the Yankees' veteran Derek Jeter.
This great tribute and demonstration of RE2PECT to a legend of baseball rally us all behind the great story of a loyal athlete, an example on and off the field for a generation of players to come. And why not help a bit with the Jordan brand?
On the other hand, we've seen MJ goof around in Hanes newest summer commercial. Celebrating his 25th anniversary as the brand's spokesperson, it's the first time since 2010 that we see the retired player in one of their TV spots. It surely contrasts with the Jeter ad, but it's quite effective in its humourous appeal.
Seeing Michael Jordan in the spotlight sure brings us back in time, but it's hard to contest his efficiency in either of these spots. Even though advertising and marketing is all about innovativeness and freshness, why change a winning formula ?
Tell us what you think when you see "old" celebrities brought back to life to support brand and campaigns
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